Let men embrace their feminine side with sailor uniforms and racy bras that leave little to the imagination.

Japanese men crossdressing as women, known as otoko no ko, has seen a surge in recent years. Such individuals may seek to expand their wardrobe and include a few more charming garments for special occasions, but their options thus far have been limited.

Crossdressing male pornstar Kaoru Oshima may just have the solution, producing his own line of intimate fashion in an effort to help men bring out their inner seductress in the comfort of their own home. Arguably one of the most famous otoko no ko in Japan, he teases that his apparel is so cute it’ll make other women jealous.

Although the garments are designed specifically for men, women will find that they can fit into the L-sized versions comfortably too.

▼ Oshima modeling a hooded two-piece roomwear
with animal ears (3,456 yen, US$31.35)

▼ The maid uniform comes with matching cuffs (3,456 yen, US$31.35).

▼ Sleeveless sailor uniform (3,456 yen, US$31.35)

▼ This fluffy bra and panty set leaves
little to the imagination (3,024 yen, US$27.43).

▼ Go full temptress and mess with people’s minds with this sexy lingerie set that
includes a g-string, garter belt, and a single stocking (3,240 yen, US$29.40).

▼ The blue and white tight fitting school swimsuit
can be an eyeful (2,376 yen, US$21.55).

All outfits featured above are available online at Village Vanguard for a limited time until 30 September, and each purchase comes with an autographed photo of the crossdressing king Kaoru Oshima himself.

For those feeling inclined to slip into something a little sexier, Oshima’s line of cute room wear may just be the perfect choice. All we’d suggest is adding some makeup and manicure products designed for the modern otoko no ko too.

Source: Village Vanguard via PR Times
Images: PR Times

Japanese lingerie maker aims provide players with sweet, possibly spicy dreams.

In a recent survey by Wacoal, one of Japan’s largest lingerie companies, more than 20 percent of Japanese women said that they have trouble sleeping because their breasts move about when they lie down in bed. In order to provide their chests with comfortable support, Wacoal offers a model called the night up bra, designed to gently cup the breasts during sleep, and now that piece of intimate apparel has inspired a new romance game starring a cast of handsome anime-style men.

Karemin gets its name by combining the Japanese words for “boyfriend” (kareshi) and “sleep” (suimin). The player takes the role of a tired women who attends a seminar on how to get a better night’s sleep, where she meets a team of four young instructors and their equally attractive manager. Together, they offer advice on relaxing pre-sleep rituals, help you select bras and pajamas, virtually lie down next to you and chat as she you drift off to sleep, and wake you up in the morning.

▼ Karemin’s sexy-voiced trailer

The game’s cast is made up of:

▼ Asahi Kawahara (left), a younger brother-type who’s nonetheless willing to pamper the player, and Yuya Yoshida (right), the player’s childhood friend who also has a strong mothering instinct

▼ Wacoal lingerie designer Kei Kimura (left) and pop idol Miyabi Sayo (right)

▼ And finally, mature manager Hayato Shinonome, who’s actually got a sweet tooth and can’t stand bitter green peppers.

Whether spending time with the game’s good-looking cast before bedtime will help players drift easily into slumber or get their hearts racing enough to keep them wide awake will likely vary by individual user, and if you’re curious to see what your own personal results are, the game is available as a free download for Android (here) and iOS devices (here).

Sources: Karemin, PR Times
Top image: PR Times
Insert images: Google Play

One-piece undergarment promises the joy of feeling panties on your upper body too.

Panties seem like a piece of clothing with a pretty specific, narrowly defined purpose. They’re lower-body undergarments for women, right?

But as some panty pioneers in Japan have shown, the basic design is actually quite versatile. An extra-large pair of panties, for example, makes a profoundly pervy pillowcase. Alternatively, making a pair of panties that’s too small for human use yields a handy cloth wrap to soak up the condensation from a chilled plastic beverage bottle.

The latest pushing of the panty envelope comes from Japanese company Ligre. At first glance, they might seem like the most orthodox panties possible. Made of pure white cotton with pink trim, they’re basically the archetypal image of women’s undies in Japan.

However, as your gaze continues upward, you’ll see that these aren’t any normal panties. They’re full-body panties, compete with a ribbon near the collar to mimic the one that sit below the navel on normal lingerie.

The garment is billed as a unisex clothing option, specifically as “lingerie that both men and women can enjoy.” However, the lack of shoulder straps or chest cups means it’s unlikely to provide enough support or pectoral adding to supplant a woman’s bra. The product description also sounds like it’s aimed more at men with particular tastes than women, with breathless declarations such as:

“Made in Japan to satisfy panty maniacs.”
“The joy of having your body embraced by panties.”
“Wearing panties on just your lower body is boring!”

Ligre’s promotional literature says the company manufactures the Full-Body Panties in medium, large, and extra-large sizes. At the moment, novelty retailer Village Vanguard (no stranger to feminine-looking fashion for men) is selling the large size only through its online store, priced at 3,240 yen (US$29). Orders can be placed here, with shipping scheduled for early October.

Source: Village Vanguard via Otakomu
Images: Village Vanguard

Finally! Wearable sake!

For more than a decade now, lingerie manufacturer Triumph has been designing special bras that highlight social trends in Japan. Now, they’re continuing to innovate the industry with a brand new type of fabric made from an unlikely ingredient: Japanese sake.

According to Triumph, the new material contains sake extract processed from sake lees, a by-product of the Japanese rice wine-making process. This extract is said to provide excellent moisture absorption, perfect for retaining body heat in the colder months of the year.

The new range of garments created with the fabric is being called the “Warm Joppari Moisurising Inner”, with the word “Joppari” referring to the type of dry sake used in the process, which has been sourced from Rokka Shuzou, a brewery in Hirosaki, Aomori Prefecture.

      ▼ In 2016, Joppari sake was awarded the gold medal in the International Wine Challenge.

The sake lees from the Joppari sake was aged for half a year to build up the amino acids which are usually heralded for their skin-beautifying effects. This time, though, the moisturising amino acids were slowly added to the fabric during the manufacturing process, penetrating the fibres to create a moist and smooth texture.

By using a special method that slowly impregnates the fibres of the fabric with the sake lees, it remains within the garment once it’s finished, even after repeated washing. As the alcohol component is volatile, none of it stays in the fabric, meaning the moisture-enhancing properties of the sake is further pronounced.

The line of undergarments in the “Warm Joppari Moisurising Inner” range includes leggings and long-sleeve tops ranging in price from 3,780-4,860 yen (US$33.86-$43.53) and available in red, beige, grey and purple.

The garments will be available to purchase from Triumph retailers around the country from 20 September.

Source: Triumph via Net Lab
Images: Triumph

Crowdfunding campaign to mass produce the design includes photo shoots and album rewards people are going crazy for.

When it comes to creative lingerie ideas, Japan has been leading the way with unique designs inspired by chess sets, cats, and anime characters. Now it’s time for the rabbit to come out and play as a set of alluring underwear, and this one is proving to be so popular it’s set to smash its 1.5 million-yen (US$13,450) goal on crowdfunding site Campfire, with more than a month left on its campaign.

The lingerie is the brainchild of designer and cosplayer @senki3a, who says she wanted to recreate the “Bunny Girl” look often seen on television and in photos. Helping to transform her idea into a reality was creative apparel organization Mocolle, who took @senki3a’s initial illustration for the design and turned it into an actual garment.

Mocolle, which gets its name from mousou, the Japanese word for “fantasy” or “delusion,” and “collection”, has a proven track record with successful designs like Taisho-period schoolgirl costumes and miko swimsuits and roomwear. Their new collaboration is proving to be just as popular as their previous releases, with a crowdfunding campaign to commercialise the prototype already surpassing 1.2 million yen of its 1.5 million-yen target goal with 53 days still left in the project.

▼ With popular cosplayer @moe_five modelling the garment for the campaign, it’s easy to see why it’s become a resounding success.

While the lingerie set might look similar to a Playboy bunny outfit, there are actually a number of unique details that set it apart from other rabbit-esque designs on the market. There are red bow details on the headband, pants and bra straps, along with red embellishments on the adorable necktie, which is the perfect size for drawing attention to your cleavage.

▼ The pants also feature collar-and-button details, with a fluffy white rabbit tail on the backside.

▼ The rabbit motif continues on the cuffs, which feature a pair of bunny ears.

The bra contains adorable white-frill details and a gold chain connecting the cups, for a naughty-but-nice bunny girl look.

▼ This is a lingerie outfit that looks just as good from behind as it does in front.

The planned retail price for the set is 8,950 yen (US$80.25), but during the crowdfunding campaign it can be purchased at a discounted price of 7,600 yen. Other rewards include an album of photos from the shoot for 3,240 yen and a photo session with the model dressed in the lingerie for 14,040 yen. Reward tiers are quickly selling out for the campaign, so if you’d like to take part, head over to their crowdfunding page for more details.

Source: Campfire/Mocolle via Net Lab
Images: Campfire/Mocolle

Eye-catching undergarments are meant to provide multiple layers of warmth and meaning.

As Japan’s most prolific purveyor of feline-themed merchandise (including marshmallows, fortune cookie-like rice crackers, and scratch-and-sniff stickers), it’s no surprise that the official Twitter account for Felissimo spends a lot of time talking about cats. Even still, people were puzzled back in June when the company made an odd request by asking Twitter users to share photos of “black cats that look like they’re wearing white panties” because of their fur markings.

「白パンツをはいているような黒猫さん」を飼われている方がいらっしゃいましたら、リプでお写真を送っていただけないでしょうか。制作中の商品パッケージと、カタログに使用させていただきたいです！ https://t.co/ngZbCI4jbk

—
フェリシモ猫部 (@felissimonekobu) June 22, 2017

Still, the Internet was happy to oblige, with submissions including this one from Osaka-based cat welfare organization Naoko, in which the cat does indeed look like it’s lounging in a pair of pearly panties.

@felissimonekobu 最新映像w https://t.co/VceGBIKBrz

—
なおこ（NPO法人おおさかねこネット） (@naokonekonet) June 23, 2017

Now, months later, we finally know why Felissimo wanted such images in the first place. Apparently it needed some visual references for its latest cat-themed underwear.

「白パンツ黒猫」とおそろいになれる、はらまきパンツ販売開始！ あの「白パンツ」を再現！ ⇒（ nekobu.com/blog/2017/09/p…） https://t.co/PoaVEHZpyw

—
フェリシモ猫部 (@felissimonekobu) September 27, 2017

If you’re thinking those look a little more substantial than Felissimo’s previous cat-themed lingerie offerings, you’re absolutely right. These undergarments are known in Japanese as haramaki (“waist-wrapping”) underwear. Made of thick, warm material (this particular pair is a polyester/polyurethane/nylon blend), haramaki underwear are designed to keep the wearer toastily cozy during the colder part of the year.

While haramaki often come in bright colors and somewhat loud patterns, Felissimo’s Fluffy Black Cat Haramaki Underwear is pretty subdued…except for the tuft of fabric meant to simulate the white pantie-like markings on its feline muse. And yes, we really do mean “tuft,” as the decorative fabric on the crotch is luxuriously long.

The unique haramaki can be ordered here through Felissimo’s website for just 1,454 yen (US$13). While not the cheapest undergarments available in Japan, they’re still rather affordable, and Felissimo will donate 40 yen of each purchase to an animal welfare organization.

In parting, we should also point out that haramaki are meant to be worn over, not in lieu of, a regular pair of panties. So once you slip on the Fluffy Black Cat Haramaki, you could be wearing as many as three types of underwear, depending on your exact counting criteria.

Source: Felissimo via IT Media
Images: Felissimo

Product’s claims to make breasts five times bigger prove to be every bit as dramatic as they say.

When it comes to cosplaying as your favourite female character from the world of Japanese anime, manga and video games, chances are you’ll be needing to add an ample pair of bosoms to your outfit.

While some young women are naturally blessed with a cleavage of anime-sized proportions, for the rest of us, some extra support and padding is called for in the bra department. A lot of the time, though, no matter how many chicken cutlets you stuff in your bra, the difference usually doesn’t turn out to be all that dramatic, which means the end result of our cosplay is left looking a little, well, flat.

Now it appears that the breast gods have answered our prayers and are smiling down upon us, as Japanese cosplayer @is_izu_is has found the ultimate bustline-enhancing product that does everything it claims to, and more.

▼ These before-and-after shots show the dramatic effect of using the product.

自分でも同じ人のおっぱいとは思えない ドンキの5倍盛りヌーブラ一生推す https://t.co/mnJLOH0SP0

—
イズ氏 (@is_izu_is) October 05, 2017

After leaving her followers in tantalising suspense, @is_izu_is finally revealed her secret weapon: inserts bought from Japanese retail chain store Don Quijote.

なくなるの怖くてストック買いに行った これだよ https://t.co/OFlreZvdTz

—
イズ氏 (@is_izu_is) October 06, 2017

According to the package, the inserts promise to boost your breast size from an A-cup to a D-cup in seconds, thanks to their thickness of 3.5 centimetres (1.4 inches). Said to be  incredibly light, they include a “No.1 by word-of-mouth” 5-star rating, along with the claim, “Strongest in history – 5 times more cleavage!” 

Twitter users immediately gave the results a big thumbs-up, with the before-and-after images receiving 50,000 retweets and more than 80,000 likes in less than a week. Comments included:

“This is amazing!”
“I’m off to Don Quijote to buy these immediately!”
“I had no idea these things existed.”
“This is like a gift from the gods!”
“I work part-time at Don Quijote and these sell out all the time – now I know why!”

While the bra inserts bring your breasts together and push them up at the same time to create a whopping cleavage, for even more dramatic results,  @is_izu_is says that adding extra padding with pieces of material in any empty gaps will give an even more eye-popping result.

Just how dramatic the results can be is something that can only be verified by giving the product a test-run ourselves, which is a challenge we’re sure our resident pole dancer Mr Sato is up for!

Related: Don Quijote store list (English)
Source: Hachima Kikou
Featured image: Twitter/@is_izu_is

The miniature bra is even fragranced with a feminine scent for maximum enjoyment.

If we had to pick our favourite retailer in Japan, Village Vanguard would definitely be at the top of the list. The novelty chainstore has given us rare gems like ramen bath salts, grimoire backpacks, and, of course, the breast-revealing virgin-killing sweater.

Now Village Vanguard is adding another breast-related item to their product lineup, this time in the form of a miniature lacy brassiere. With straps, cups and lacy details, this piece of lingerie might look like a bra, but it’s not actually designed for supporting women’s breasts. It’s designed to be worn around the face, with the two cups gently covering the user’s eyes.

▼ Behold the Brassiere Eye Mask.

These eye masks aren’t just designed to look like bras, they’re designed to smell like them too. The “Healing Eye Cups” on each mask are fragranced with a feminine soap aroma, to really enhance the experience of wearing women’s lingerie on your face.

Not only does it look realistic from the front, it also looks like the real thing from behind, with dainty frills and bra strap attachments. The only thing missing for die-hard realists is a hook-and-eye closure.

▼ Now you can wake up feeling refreshed wherever you are, under the gentle coverage of a face-bra

▼ Let’s hope we don’t start seeing people using it on the train.

The Brassiere Eye Mask has been so popular it’s already sold out online, but it will be released at Village Vanguard stores around the country from 3 November. Available in a choice of three colours – white, pink, and blue – each mask will retail for 1,944 yen (US$17.10).

Source: Village Vanguard via My Game News Flash
Images: Village Vanguard

This outfit breaks school regulation dress codes in more ways than one.

If there’s an outfit that quintessentially captures the essence of modern Japan, it would have to be the sailor-suit school uniform. Unlike the traditional kimono, which brings to mind all of the old customs from the Edo period (1603-1868), the blue-and-white sailor-style school uniform conjures up images of today’s “kawaii” youth culture and wide-eyed anime heroines like Sailor Moon.

As one of the go-to staples in the cosplay world, the uniform also lends itself to a bit of variation, with the style being used to create everything from bikinis to wearable blankets. Now it’s time for the lingerie market to take its style inspiration from the world of schoolgirl cosplay, with a four-piece set that includes a school skirt and blouse, only these ones are completely see-through.

The set covers up your privates with a white triangle bra and matching g-string, which are decorated with blue embroidery and sequins.

▼ From behind, there’s the distinctive blue-and-white sailor-suit collar.

The see-through top comes with a tiny school-tie, and for those who want to accessorise, there’s the option to add a pair of knee-high socks, fishnets, or suspenders to the look.

The See-through Sailor Lingerie also comes in a tunic style, with a blue bra-and-pants set and a white sailor-suit collar.

Both the tunic and the separates version are available at Village Vanguard for 3,456 yen (US$30.22). No word yet on whether Meg will oblige us by modelling these new outfits like she did for us with the ladies’ roomwear collection last year.

Source, images: Village Vanguard

Japanese intimate apparel maker investigates the tastes of Japanese men both hot-blooded and not, offers suggestions to capture their hearts.

One of the more significant Japanese cultural buzzwords to emerge in recent years is soushoku danshi, or “herbivore men.” It’s not a reference to vegetarians, but to guys who don’t actively pursue female companionship.

On the other end of the spectrum are nikushoku danshi, the “carnivore men” who lead more proactive love lives. But though herbivore guys don’t put as much effort into trying to meet women, that doesn’t necessarily mean they’re not interested in the opposite sex, just that they aren’t willing to expend much energy in hopes of making a romantic connection happen.

Japanese lingerie maker Peach John wondered if herbivore and carnivore men might also have different lingerie preferences, and so they conducted a survey to get some answers. 318 men in their 20s, 30s, and early 40s were polled with 29 percent self-identifying as herbivores and the remainder as carnivores.

Peach John started off by asking what color of lingerie each group liked to see on a woman, and surprisingly both demographics had the same top two picks. Tastes diverged after that, with carnivores, appropriately, feeling more favorably about colors you could also find in a prime cut of meat.

● Favorite lingerie color (herbivore men)
1. Black (24 percent of respondents)
2. White (17 percent)
3. Navy (percentage not given)
4. Blue
5 (tie). Mint green/pink

● Favorite lingerie color (carnivore men)
1. Black (25 percent)
2. White (12 percent)
3. Pastel pink
4. Red
5. Pink

Peach John then asked about overall design aesthetics, offering each group a choice between “sexy,” “cute,” or “simple” lingerie, with the carnivores reacting far more positively to the first option, although both made “sexy” their top choice. Surprisingly, it was the herbivore men who made cute their clear-cut last choice.

● Favorite lingerie style (herbivore men)
1. Sexy (48 percent)
2. Simple (29 percent)
3. Cute (23 percent)

● Favorite lingerie style (carnivore men)
1. Sexy (66 percent)
2 (tie). Simple (17 percent)
2 (tie). Cute (17 percent)

Finally, Peach John got particular about panties, and polled each group on what sort of lower-body lingerie they liked. While their rankings were the same, carnivores showed themselves to be more than twice as enthusiastic in thong support.

● Favorite pantie style (herbivore men)
1. Cheeky/low-rise (57 percent)
2. Bikini (30 percent)
2. Thong/T-back (12 percent)

● Favorite pantie style (carnivore men)
1. Cheeky/low-rise (42 percent)
2. Bikini (30 percent)
2. Thong/T-back (26 percent)

Based on its finding, Peach John then suggested one set of lingerie aimed at firing up the heart of herbivore men, and another to do the same for carnivores.

▼ For herbivores

▼ For carnivores

Now we’re left to wonder where Peach John’s Sailor Moon, One Piece, and kimono-style offerings fit within the lingerie food pyramid.

Source, images: PR Times

Intiame apparel lucky bag is available only through Amazon Japan.

With the new year here, shoppers across Japan are snapping up fukubukuro, also called lucky bags. We’ve already picked up a couple from some of our favorite purveyors of sweets, drinks, and anime merchandise, but our Japanese-language reporter Meg recently got her hands on a particularly unique fukurukuro: a lingerie lucky bag.

Available exclusively through Amazon Japan, the pantie fukubukuro contains intimate apparel from Wing, a sister brand of Wacoal, Japan’s largest lingerie manufacturer. Considering Wacoal’s reputation for exceptional quality and reasonable prices, Meg already had high hopes for this lucky bag, and her confidence in it was bolstered even further by the involvement of online retail giant Amazon.

Oddly enough, though, when she went looking around for online impressions, she found plenty of one-star reviews of the Wing fukubukuro. But this merely served to get her investigative journalism juices pumping even harder, so she logged onto Amazon and ordered the Wing fukubukuro, which is priced at 2,268 yen [US$20] (after tax).

When the package arrived, Meg quickly opened it up, and out fell a pair of snowy white panties, wrapped in clear plastic.

This was Meg’s first surprise. Usually, fukubukuro are festively decorated, so it was a little startling to see such austere packaging, especially since the transparent plastic meant that anyone in the vicinity could see her new underwear. Then again, if you order lingerie over the Internet, you’re probably not going to tear open the next package that comes to your door in front of prying eyes.

The second surprise came when Meg emptied out the rest of the contents and saw the three pairs of panties the lucky bag contained. As with all fukubukuro, you don’t know what you’re getting until you open it, but you do at least get to pick what size of clothing you’re buying, and Meg had asked for medium-sized panties. The three pairs of boxy undies she’d received looked much larger, however.

Double-checking the tags, though, confirmed that these were indeed mediums (or, technically, two mediums and one medium/large intermediate size).

Looking at the tags also revealed that the three pairs of panties are from Wing’s Pants Parlor series, and that cleared up why they looked like larger sizes than they really are. Pants Parlor is Wing’s line of “seamless” panties, with a design that emphasizes comfort and not interfering with the appearance of your outer clothing. Their construction does make them a little on the boxy side, though.

On the pure-plus side, the material is all high-quality. But the big question with lucky bags is whether or not they represent a good value. To find out, Meg took the model serial numbers on the tags, and searched online for the panties’ regular sale price, and found that the pink and purple pairs are each listed at 1,000 yen and the off-white at 1,200. After tax, the total for the three would come to 3,456 yen, meaning that she’d saved almost 1,200 yen with the fukubukuro.

Granted, the three pairs of panties she got are all sort of drab-looking (though Wacoal isn’t known for bold designs in the first place), and Meg did find herself wishing there’d been at least one cute or sexy pair included as part of the mix. But she can always put the money she saved towards buying a special pair of her own choosing.

Photos ©SoraNews24

After catching eyes through crowdfunding campaign, you can now buy this leporine lingerie outright.

The great thing about crowdfunding is that it directly connects creative visionaries with consumers, allowing for the production of items that cater to very specific tastes. On the downside, though, crowdfunding carries a bit of risk. Any funds you pledge are tied up in limbo while the campaign is still going on, and so even if your money is returned should the project meet its goal, in the meantime you’ve lost you chance to use that money to support the creation of, say, Shinto shrine maiden-style swimsuits, or dress shirts specifically tailored for large-breasted women.

So as intriguing as the design of Japanese fashion label Mocolle’s Bunny Lingerie was when it was unveiled last autumn, some people may have been hesitant to jump into its crowdfunding campaign. Now, though, the leporine lingerie is for sale by conventional means through novelty retailer Village Vanguard.

▼ While not the official spokesmodel, model Airi is an early adopter of the rabbit lingerie.

🐰１枚だけ🐰💕 #ラビットランジェリー (@senki3a ) photo ナオキ https://t.co/WPiUwaRwNH

—
愛梨 (@ilovely1007) January 30, 2018

Village Vanguard has begun taking orders through its online store for the set, which bundles the bra and panties with a collar, loop-on necktie, snap-on cuffs, and a pair of bunny ears.

▼ The company is vague on whether or not the fishnet stocking worn by spokesmodel Moe Iori are part of the bundle.

本日はラビットランジェリーを着た、伊織もえさんの撮影会🐰！ ちょっとだけ様子をご紹介🐰 #モーコレ #ラビットランジェリー https://t.co/cMT1kUiToa

—
モーコレ（by CAMPFIRE） (@cfbyMOCOLLE) January 20, 2018

本日はラビラン撮影会にご参加頂き、皆さんありがとうございました！ およそ2年ぶりの撮影会になりましたが、良い方々にご参加頂けてとても楽しい時間になりました。 少しばかりのお気持ちですが、お土産の方も楽しんで頂けると嬉しいです😳 (… twitter.com/i/web/status/9…

—
伊織もえ🤡台湾FF (@moe_five) January 20, 2018

Village Vanguard also gives some additional background information regarding how the set was conceived. According to its product description, Mocolle’s employees were playing a video game which included a scene in a casino where a female employee was dressed in a skimpy bunny girl outfit. Wanting to see such fashion in real life, they hopped on a plane for Las Vegas where they were startled and sad to learn that in America, cocktail waitresses generally don’t dress in Playboy bunny costumes, and so they returned to Japan with a newly formed determination to create the sexy bunny outfit of their dreams via the talents of designer and cosplayer Senki.

#ラビットランジェリー 着てみたよ🐰💕 ラビットランジェリー( @senki3a ) https://t.co/or9VyHB9c9

—
愛梨 (@ilovely1007) January 28, 2018

▼ The set’s initial concept art showed red and blue versions, but for now black is the only available color.

💕めちゃ好きなデザイン🐰💕 #ラビットランジェリー (@senki3a ) https://t.co/ZBs5QdZiV0

—
愛梨 (@ilovely1007) January 28, 2018

The Rabbit Lingerie can be ordered here from Village Vanguard, price at 8,950 yen (US$80).

Source: Village Vanguard via IT Media
Images: Village Vanguard

Video about inertia and gravity garners baffled and mixed reactions.

As a country with a penchant for fashion and an unabashed love of breasts, Japan spends a lot of time thinking about cute and/or sexy lingerie. But while there’s definitely an aesthetic element to intimate apparel, the primary purpose of a bra is to support the wearer’s breasts, the importance of which is being driven home in a very unusual way in a new video.

The video opens with a women in a lab coat asking if we know the weight of a woman’s bust. She assumes we don’t, since the nature of videos means she can’t hear us, and thus begins a procession of otherwise topless mean wearing bras. But these are no ordinary bras, because their cups hold not breasts, but small animals.

女性のオッパイの重さ（負担）を小動物で例える映像。Aカップ＝オウム、Bカップ＝モルモット、Cカップ＝ハリネズミ、Dカップ＝ウサギ、Eカップ＝ニワトリ。ワコールのCMなら信頼できる。 https://t.co/3SCFwA2jIU

—
かんとり (@Kan_TORI) February 14, 2018

According to the video, the breasts of a woman with an A-cup bust weigh as much as a pair of cockatoos. Other equivalents are Guinea pigs for B cups, hedgehogs for C cups, rabbits for D cups, and chickens for E cups.

With that explanation out of the way, the woman then asks us to consider what will happen to all that extra torso weight during vigorous exercise. So the men begin running, jumping rope, boxing, and playing tennis and volleyball. For each, slow-motion close-ups show the animals bouncing and swaying within the bra compartments as inertia wants them to stay in place as the men’s upper bodies twist and go through other sudden motions.

After examining a multi-dimensional representation of the cups’ movement and remarking on how extensive the jostling is, the researcher peels off her lab coat, revealing that she’s wearing an extra-supportive sports bra from Japanese lingerie-maker Wacoal.

The video definitely makes a dramatic point about the discomfort that women can experience from insufficient bra support. Some online commenters, though, are also concerned about how the animals in the ad felt. While the close-ups could mean there’s some sort of camera trickery going on here, if those are indeed real, live animals being bounced around like that, odds are they’re not too happy about it.

However, even if actual animals were used in the manner implied, Wacoal might be off the hook. The video doesn’t appear on the company’s website or official YouTube channel, and only attracted attention in Japan after a Twitter user shared screen captures and a link to the video on LiveLeak. There’s also the fact that while the woman in the video is speaking Japanese, and the large-font text that names the animals and sports is Japanese as well, the video’s hard subtitles are in Chinese.

As such, even though the video is touting the benefits of Wacoal’s sports bras, there’s a chance that it’s not actually a Wacoal advertisement, and is instead one of those outlandish concept videos that marketing firms sometimes create to show off their talents without actually being commissioned or endorsed by the company whose products are featured. If that’s the case, then as strange as the video is, Wacoal’s oddest marketing maneuver would still be the time they encouraged us all to buy panties for our moms, and the weirdest official breast weights the ones from this anime.

Sources: Twitter/@Kan_TORI, LiveLeak via Hachima Kiko
Top image: LiveLeak